Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

research

Research

2010 CUSTOMER REFERENCE PROGRAMS SURVEY ($299)

Learn how leading reference programs:

  • Are organized
  • Allocate budgets and headcount
  • Establish growth targets
  • Leverage social media
  • Interface with and incent sales
  • Reward customers
  • Measure the value of their programs
  • Design and implement the reference management system they use

and much more...

Based on a survey of more than 60 reference programs (taken by leaders of company-wide programs or leaders of relatively autonomous programs for business groups within a larger enterprise).

 

STATE OF THE PROFESSION 2010 ($249)*

Contains a complete description of all presentations, panels and workshops from the 2010 Customer Reference Forum. Learn how leading reference programs from top firms such as Oracle, salesforec.com, Hewlett-Packard, Cisco, Intel, Dell, Lexmark International, Adobe are making an impact. You’ll learn how they are building reference communities, leveraging social media, creating compelling customer video, building global reference programs, developing collateral that sells based on the most current research, and more. For those just starting a customer reference program, we have a presentation just for you.

Contents

  • Opening Remarks
  • Keynote: Realizing the Full Potential of Your Customer Advocates
  • How Oracle Attracts Executive Customers Into Its Customer
  • Reference Programs
  • Panel: the Practical "How To's" of Moving Customer References Into a Community Marketing Effort
  • Workshop: The Nuts and Bolts of Using Video to Create Compelling Customer Content
  • Collateral that Sells
  • HP’s Customer Reference Online Community: Transforming the Reference Experience
  • Getting Sales and Marketing's Attention: How Adobe Increased the Strategic Importance of its References
  • The Tribalization of Business: The Art and Science of Building Successful B2B Communities
  • Panel: The Future of Customer Reference Programs

$49 for those who attended the 2010 Customer Reference Forum

 

Refund Policy: If not completely satisfied with any items purchased, you may receive a full refund within 30 days of purchase.