Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

research

Research

2009 CUSTOMER REFERENCE PROGRAMS SURVEY ($299)

Learn how leading reference programs:

  • Are organized
  • Allocate budgets and headcount
  • Establish growth targets
  • Leverage social media
  • Interface with and incent sales
  • Reward customers
  • Measure the value of their programs
  • Design and implement the reference management system they use

and much more...

Based on a survey of more than 100 reference programs (taken by leaders of company-wide programs or leaders of relatively autonomous programs for business groups within a larger enterprise).

 

STATE OF THE PROFESSION 2008 ($199)

Our most comprehensive report yet. Includes a complete description of all presentations, key results from Peer Exchange workshops and speaker Power Points. This report contains the collective wisdom of more than 150 reference professionals from top global firms including Intel, Oracle, Dell, Microsoft, SAP, Alcatel-Lucent, Cisco, EMC, Hewlett-Packard, Juniper Networks, IBM, Research in Motion, Siemens, Symantec and dozens of other top firms. Issues addressed include:

  • Promoting Your Customer Reference Program
  • Managing References with Partners
  • Delivering the Right Reference at the Right Time
  • Synchronizing a Global Reference Program

Overview and Table of Contents

 

Refund Policy: If not completely satisfied with any items purchased, you may receive a full refund within 30 days of purchase.