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Compelling Cases assists companies in capturing, managing and leveraging their customer stories. Services include guiding vendors on customer participation, strategic interviewing and creating case studies and success stories designed to align with clients’ sales, marking and PR objectives. Over the last decade, the firm has produced some 500 case studies for clients. Principal Casey Hibbard is author of "Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.

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Tier Rank *: E
Years in Business: 9
Years Supporting Customer Reference Programs: 11
Number of Full Time Employees: 1
Number of Contractors doing CRP work: 2
Global Capabilities: NA

Current References (total): 5
Current References (public): 0

Public References
Available on request

Profile of Preferred Customer for this Vendor: Revenue: < $100M $101M - $250M $251M - $500M $500M + Industries: B2B, technology Other: Companies looking for a partner that can help advance their customer story program.

Educational Information from Compelling Cases Inc.
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*Tier Descriptions:
Tier 1: Vendor has 6 or more current references who run customer reference programs.
Tier 2: Vendor has at least 3-5 current references who run customer reference programs.
Tier E: Emerging vendor in this space.

 

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