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Point of Reference has two primary lines of business: reference management technology and customer content development services. The firm’s core technology, ReferenceStor™ is a hosted (SaaS) reference management system, available as either a Salesforce.com certified application or outside of Salesforce.com with potential for integration with other CRM systems. Point of Reference’s customer content development services include interviews, based on their own methodology, video and audio due diligence recordings, and written pieces that range from traditional 1 and 2 page case studies to ROI and industry composite studies. The firm also re-purposes content for social media applications, tradeshows, marketing campaigns, podcasts, etc.

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Tier Rank *: 1
Years in Business: 7
Years Supporting Customer Reference Programs: 7
Number of Full Time Employees: N/A
Number of Contractors doing CRP work: N/A
Global Capabilities: All Global Regions

Current References (total): 19
Current References (public): 6

Public References
Amerisource Bergen, Genesys, Microsoft,
Aspect , BMC Software, Lexmark
More Information

Profile of Preferred Customer for this Vendor: Revenue: < $100M Industries: Software, Hardware, Professional Services Other: Annual revenue of $100M and higher

Educational Information from Point of Reference, Inc.

Customer Reference Program Maturity Model | An overview of 11 key elements of customer reference management, plus 4 levels of evolution for each. Designed to help companies assess their current environment and identify actionable next steps to optimizing their practices. filesize: 1.57 MB

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*Tier Descriptions:
Tier 1: Vendor has 6 or more current references who run customer reference programs.
Tier 2: Vendor has at least 3-5 current references who run customer reference programs.
Tier E: Emerging vendor in this space.

 

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