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Previous Issues By Year
How to Create a Killer Rock Star Value Proposition
Create a Movement
Getting Marquee Customers to Advocate
The Level 4 Customer Value Proposition (The Secret to Filling Your Reference Pipeline and Avoiding Burnout)
Tell Me a Story
Customer Reference Programs and New Marketing, Part 2
Customer Reerence Programs and New Marketing
What Can You STOP Doing?
How to Turn a C-Level Customer Into A Reference
Common Pitfalls in Customer Engagement
Your Product or Service--What Do You
Key Insights From the 2012 Summit on Customer Engagement
Important Trends in Customer Advocacy and Reference Programs
Tips on Getting Customers Together
Will Customer Advocacy Be The Next Demand Generation?
10 Provocative Questions to Ask Your Senior Executive Sponsor (second in a 2-part series on increasing your value to senior management)
How to Listen to a Senior Executive
Customer Referrals: The Biggest Opportunity Out There?
Four Reasons Why 2011 Is The Year of the Marketer: And Why It Matters To You
Customer Communities: It's Not About the Tools
The Customer Reference's Role in the Future of the Web
Customer video 2.0.
What ELSE Could Your Customer Reference Program Do?
Tips On Transforming Your Reference Program
"Reinventing customer relationships" is top of mind for CEOs today
How to maximize the potential of your "marquee customer"
How do customers and prospects want to learn about you on the web?
Tips for the C-Suite: How to Engage with C-Level Customers
Seven tips on how to make successful changes to a customer reference program
Using Net Promoter to help track and increase your company's "enthusiastic customer references"
The Best Ideas in Customer Reference Management from 2009
Setting the Stage for a great Customer Reference Program
Customer reference programs becoming more strategic and are maturing
Are you engaging customer references emotionally?
Forrester Research to Partner at the Summit on Customer Engagement
Benefits of Attending the Summit on Customer Engagement
The Joys of Integration
Customer reference programs receive a second stamp of approval from venerable Forrester Research
Addressing your changing needs as well as the changing nature of the customer reference profession.
Notes from the reference underground
2009 Forum: president's award winners and the one big takeaway
New initiatives in the reference community
Positioning your reference program in 2009
The opportunity for reference programs in this economy (it's big)
10 Points for Getting Budget $ in Tough Times
Registration is open for the 2009 Customer Reference Forum
Why Forrester Research is Bullish on Reference Programs
How iRise is uncovering and unleashing references in it's industry's customer community
A summer challenge: Tell us your story
Tips on Surveying Sales
How Dell, Oracle and Alcatel-Lucent tie references to revenue: report from the Metrics SIG
The yearly customer reference program survey
Highlights, pics, award winners from the 2008 Forum
The reference community is maturing
We're extending early registration
How SAS' Reference Program got 'joined-at-the-hip' to Sales
How SAP delivers right reference to right person at right time
On recruiting references - lessons from an airline pilot
The value of customer references: a new HBR study
Expanding the Reference Community: Sharing Success Stories, Job Info and More ...
A Cool Use of Web 2.0 for References
Tips From the Small Group Discussions in Berkeley
Acquiring Top-Tier References, Harnessing Social Media, and Jobs
9 Questions About Social Media and Their Impact On Reference Programs
9 Questions About Reference Program Metrics
Take A Moment To Look At The Bigger Picture
Tales From the Front(s)
The Value Of Getting Together With Your Peers
Join A SIG
Do You Out-Spend Or Out-Inspire?
4 Trends In Reference Management
Best-Practices From San Francisco
Pics and "What Happened" in San Francisco
The Most Powerful Tool in Reference Management
How SAS is Turning Customers into Sales People
A Conversation with Frederick Reichheld, Part 2
A Better Customer-Reference Value Proposition
The Value of References: A Conversation with Frederick Reichheld, Part 1
Thinking Things Over: Do Buyers Believe Your Success Stories?
Making the Business Case for Your Customer Reference Program
Tips on Getting Sales People to Support Your Customer Reference Program
Persuading Customers to Become References
The One Number That Drives Growth -- Customer References
Tips on Getting Customers to Disclose ROI
Everything Success Story Writers Should Know About Sales
Anticipating - and Improving - ROI from Customer Reference Collateral