Reports and Surveys

Reports

STATE OF THE PROFESSION 2008 ($499)

Our most comprehensive report yet. Includes a complete description of all presentations, key results from Peer Exchange workshops and speaker Power Points. This report contains the collective wisdom of more than 150 reference professionals from top global firms including Intel, Oracle, Dell, Microsoft, SAP, Alcatel-Lucent, Cisco, EMC, Hewlett-Packard, Juniper Networks, IBM, Research in Motion, Siemens, Symantec and dozens of other top firms. Issues addressed include:

Promoting Your Customer Reference Program
Managing References with Partners
Delivering the Right Reference at the Right Time
Synchronizing a Global Reference Program

LEVERAGING CUSTOMER REFERENCES ($199)

In depth discussions of key issues in reference management, by some 120 reference professionals at the Spring 2007 Customer Reference Forum in Berkeley, CA. Issues addressed included:

Getting your most prized customers to participate in a reference program
Getting customers to reveal measurable benefits
Integrating with sales
Making better use of customer intelligence
Developing customer communities

BEST PRACTICES IN 3 KEY AREAS OF REFERENCE MANAGEMENT ($199)

In-depth discussions by leading reference professionals on these key issues:

Measure the value of a reference program
Gain executive support
Recruit customers

43 Tips for Improving Your Reference Program ($149)

43 Tips provides quick ideas and out-of-the-box thinking from experienced reference pros on these issues:

Making the Business Case for a Customer Reference Program
Getting Customers to Disclose Return on Investment
Scaling a Customer Reference Program
Integrating with Sales
Acquiring and Retaining References

Compiled from the small group discussions at the Fall 2006 Customer Reference Forum in Dallas.

Surveys

2008 Customer Reference Programs Survey ($199)

Learn how more than 70 leading reference programs are organized, allocate budgets and headcount, establish growth targets, interface with and incent sales, and much more.

2007 CUSTOMER REFERENCE MANAGER CAREER SURVEY ($199)

Learn about the salaries, prospects for career advancement, and the strength of the current job market for customer reference managers. Learn also about their backgrounds, education and how they learned to manage references. This survey contains important information both for reference professionals and for hiring managers seeking to establish or ramp up a customer reference program.