Ben McConnell, co-author of , and the Church of the Customer Blog will keynote the Spring 2007 Customer Reference Forum in Berkeley, CA on April 24. For more information and to register, please click here.

Who Attends and Why

Our events attract leading reference professionals from most of the world?s top reference programs, including Hewlett-Packard, SAP, Microsoft, Oracle, Intel, IBM, BearingPoint, AT&T;, Dell, Lucent Technologies, EMC, VeriSign, Research in Motion, SAS, EDS and dozens of other top global firms. For a complete list of firms who?ve attended our events, please click here.

By participating, you can:

  • Build a support network of peers who understand and can help you meet your challenges.
  • Learn how to become a respected and important part of your senior management team ? and gain the appropriate resources and rewards.
  • Stop struggling for answers: learn Best Practices from leaders in the field.
  • Acquire tools that can make you more effective and your job easier.
  • Establish your program's business value to the toughest executive.
  • Get tips on stretching scarce budget dollars.
  • Learn about a variety of vendor offerings in a no-pressure environment.

Click here to see results achieved by our participants.

"The best information on Reference Management comes from the pros who manage these programs. We?ve found that no one person or group has all the answers, but collectively we can come close."

Bill Lee, President,
Customer Reference Forum