Newsletter

Top business ideas that don’t yet exist in 2024

The Value Of Getting Together With Your Peers

Join a SIG

Do You Out-Spend Or Out-Inspire?

4 Trends In Reference Management

Best-Practices From San Francisco

Pics and "What Happened" in San Francisco

The Most Powerful Tool in Reference Management

How SAS is Turning Customers into Sales People

A Conversation with Frederick Reichheld, Part 2

A Better Customer-Reference Value Proposition

The Value of References: A Conversation with Frederick Reichheld, Part 1

Thinking Things Over: Do Buyers Believe Your Success Stories?

Making the Business Case for Your Customer Reference Program

Tips on Getting Sales People to Support Your Customer Reference Program

Persuading Customers to Become References

The One Number That Drives Growth -- Customer References

Tips on Getting Customers to Disclose ROI

Everything Success Story Writers Should Know About Sales

Anticipating - and Improving - ROI from Customer Reference Collateral