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Best Practices Report
Newsletter
Compiled by more than 100 leading reference professionals at the Spring 2006 Customer Reference Forum.
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"I thought the report was excellent. I have printed it & have yellow highlights covering most of each page! It's very useful information."
Amy Shever, Senior Project Manager, Customer Marketing, BEA
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See how leading reference professionals from many of the top customer reference programs in the world – including HP, Oracle, Kronos, SAP, Intel, Network Appliance, EMC, Citrix Systems and dozens of others:
- Measure the value of a reference program
- Gain executive support
- Recruit customers.
To learn more about the report and read an excerpt, please click here.
To purchase the report, please click here.
To see the Table of Contents, please click here.
Many of the top customer marketing organizations in the world subscribe to Reference Point including Microsoft, Oracle, HP, Unisys, SAP, SAS, Research in Motion, Lucent, Mercury, Citrix Systems, EMC, Network Appliance, and dozens of others. To subscribe, click .
2006 Newsletters
Oct 2006: The Value Of Getting Together With Your Peers
Sep 2006: Join a SIG
Jul 2006: Do You Out-Spend Or Out-Inspire?
Jun 2006: 4 trends in reference management
May 2006: Best-Practices From San Francisco
Apr 2006: Pics and "What Happened" in San Francisco
Mar 2006: Update on the Spring Customer Reference Forum
Feb 2006: Brainstorming in San Francisco
Jan 2006: Join Us in San Francisco
2005 Newsletters
Dec 2005: A Big Year Coming Up
Nov 2005: 100 Reference Professionals Meet in Boston
Sep 2005: The Most Powerful Tool in Reference Management
Aug 2005: How SAS is Turning Customers into Sales People
Jul 2005: A Conversation with Frederick Reichheld, Part 2
Jun 2005: A Better Customer-Reference Value Proposition
May 2005: The Value of References: A Conversation with Frederick Reichheld, Part 1
2004 Newsletters
Nov 2004: Thinking Things Over: Do Buyers Believe Your Success Stories?
Oct 2004: Making the Business Case for Your Customer Reference Program
Sep 2004: Tips on Getting Sales People to Support Your Customer Reference Program
Aug 2004: Persuading Customers to Become References
Jul 2004: The One Number That Drives Growth -- Customer References
Jun 2004: Tips on Getting Customers to Disclose ROI
May 2004: Everything Success Story Writers Should Know About Sales
Apr 2004: Anticipating - and Improving - ROI from Customer Reference Collateral
Mar 2004: Success Stories: The Top Five Mistakes (and How to Avoid Them)
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