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Summer Teleconference Series


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Join us for the third and final teleconference in our summer series on customer reference management.

Register here

WHEN: Wednesday, September 13 at 12:00 Noon EDT (please note date change from September 14)
TOPIC: Metrics for Impressing the Toughest Executive
FEE: $49
What's important to measure and why? What are some specific metrics reference programs are using? Where do you find the data? What level of granularity is useful? How do you present them to execs? Qualitative metrics vs. quantitative.
Our panelists will be Gayle McClary, Senior Director, Global Customer References and Global Customer Programs at Oracle, and Barbara Krasner, Director, Customer Advocacy Marketing at Lucent Technologies. Gayle and Barb will provide practical, real world answers to these important and difficult issues.

To register, please click here.

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