Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

about us

Leadership

Bill Lee, President - Customer Reference Forum

Bill is President of the Customer Strategy Group, which provides thought leadership on customer engagement. Customer Strategy Group includes Customer Reference Forum, CAB Exchange, and Communities Exchange.

Since 2005, our conferences have attracted many of the top customer-engageement programs in the world, including those from Intel, Hewlett-Packard, Microsoft, EMC, Apple, AmerisourceBergen, Oracle, Wells Fargo, Intuit, SAP, Cisco Systems, SAS Institute, Research In Motion, VeriSign, IBM, AT&T, NetApp, Adobe, Xerox, Qwest Communications, Alcatel-Lucent, Dell, Citrix Systems, Juniper Networks, Infor, Nortel, Verizon, VMware and dozens of other leading firms.

Bill has written for a number of publications, including The Wall Street Journal, Executive Excellence, Management Review and Organizational Dynamics and is the author of Mavericks in the Workplace, published by Oxford University Press.