Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

about us

Leadership

Bill Lee, President - Customer Reference Forum

Bill Lee, president of Customer Strategy Group, is the world’s premier thought leader on B2B customer engagement. He’s built three of the world’s leading professional communities in this area, all of which are part of his umbrella organization:

Customer Reference Forum (for customer reference programs);
CAB Exchange (for customer advisory boards and executive forums), and
Communities Exchange (for customer communities and social media programs).

They have attracted participants from many of the worlds leading corporations, including Intel, Hewlett-Packard, Microsoft, EMC, Apple, AmerisourceBergen, Oracle, Wells Fargo, Intuit, SAP, Cisco Systems, SAS Institute, Research In Motion, VeriSign, IBM, AT&T, NetApp, Adobe, Xerox, Qwest Communications, Alcatel-Lucent, Dell, Citrix Systems, Juniper Networks, Infor, Nortel, Verizon, Vmware and dozens of other leading firms.

Building on this expertise and sources of knowledge, Customer Strategy Group provides consulting, research, publications and conferences for marketing and sales professionals. Companies are increasingly finding that their customers can provide tremendous value beyond what they purchase. Bill helps companies position themselves strategically to uncover and leverage the tremendous value customers can provide to firms—particularly in areas beyond what they purchase, including: referrals, word of mouth, customer co-design, co-marketing, customer created demand generation, and more.